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~institution:"Springer Fachmedien Wiesbaden"
~source:"econis"
~subject:"Brand image"
~subject:"Electronic Commerce"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Ratgeber"
~type_genre:"Umfrage"
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AMCIS <15, 2009, San Francisco, Calif.>
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Digitaler Darwinismus : der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
Kreutzer, Ralf T.
;
Land, Karl-Heinz
-
2016
-
2. Auflage
Persistent link: https://www.econbiz.de/10011415103
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Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
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2015
Persistent link: https://www.econbiz.de/10011302536
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