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Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena
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2018
Persistent link: https://www.econbiz.de/10014013713
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2
Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
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2018
Persistent link: https://www.econbiz.de/10011812938
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3
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
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2016
Persistent link: https://www.econbiz.de/10014012237
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4
Global marketing strategy : an executive digest
Schlegelmilch, Bodo B.
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2016
Persistent link: https://www.econbiz.de/10014011549
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