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~institution:"Technische Universität Chemnitz"
~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Research"
~subject:"Communication science"
~subject:"Corporate Social Responsibility"
~subject:"Relationship marketing"
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Communication science
Corporate Social Responsibility
Relationship marketing
Beziehungsmarketing
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Computerunterstützte Kommunikation
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Customers
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Digitalisierung
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Digitization
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Lohmann, Katja
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Zanger, Cornelia
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Technische Universität Chemnitz
Springer Fachmedien Wiesbaden
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ICORIA <17., 2018, Valencia>
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Universität Greifswald
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Corporate reputation review : an international journal
Research
Markenkommunikation und Beziehungsmarketing
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ECONIS (ZBW)
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Emotionale Ansteckung in technologiebasierten Serviceinteraktionen : die Wirkung von Smileys auf die Emotionen der Kunden
Lohmann, Katja
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2019
Persistent link: https://www.econbiz.de/10012053499
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