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~institution:"Universität Mannheim"
~subject:"Brand management"
~subject:"Credit cards"
~subject:"Pricing strategy"
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Brand management
Credit cards
Pricing strategy
Consumer behaviour
12
Konsumentenverhalten
12
Verbraucherverhalten
5
Online-Marketing
3
Preismanagement
3
Digital goods
2
Digitale Güter
2
Internet marketing
2
Preispolitik
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Social Web
2
Social web
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Theorie
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Theory
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Absatzweg
1
Arbeitspsychologie
1
Arbeitsverhalten
1
Behavioral economics
1
Beziehungsmarketing
1
Brand loyalty
1
Business start-up
1
Cognition
1
Confidence
1
Customer value
1
Data Mining
1
Data mining
1
Distribution channel
1
Dynamic Pricing
1
Emotional branding
1
Emotionale Werbung
1
Experiment
1
Experimental economics
1
Experimentelle Ökonomik
1
Fundraising
1
Game theory
1
Gender
1
Geschlecht
1
Geschlechterrolle
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1
Internetökonomie
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2
German
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Hohberger, Simon
1
Homburg, Christian
1
Lauer, Karin
1
Schmitt, Daniela
1
Schön, Cornelia
1
Stahl, Florian
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Universität Mannheim
National Bureau of Economic Research
16
Springer Fachmedien Wiesbaden
11
Information Resources Management Association
6
European University Institute / Department of Economics
4
American Marketing Association
3
Edward Elgar Publishing
3
Federal Reserve Board (Board of Governors of the Federal Reserve System)
3
Chambre de commerce et d'industrie de Paris
2
Deutschland / Bundeswehr / Universität Hamburg
2
Federal Reserve Bank of Boston
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Banco de México
1
Books on Demand GmbH <Norderstedt>
1
Brookings Institution
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Center for Economic Research <Tilburg>
1
Centro de Investigación Económica (CIE), Departamento Académico de Economía
1
Eberhard Karls Universität Tübingen
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
European Pricing and Marketing Conference
1
Federal Reserve Bank of Chicago
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
INSEAD
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Dynamic pricing under customer choice behavior for revenue management in passenger railway networks
Hohberger, Simon
-
2020
Persistent link: https://www.econbiz.de/10012199450
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2
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
Saved in:
3
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
-
2018
Persistent link: https://www.econbiz.de/10011866590
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