Essays on the marketing of digital information goods
vorgelegt [von] Daniela M. Schmitt, M.Sc. ; committee members: Prof. Dr. Florian Stahl, Prof. Dr. Sabine Kuester
| Year of publication: |
[2019?]
|
|---|---|
| Authors: | Schmitt, Daniela |
| Other Persons: | Stahl, Florian (degree supervisor) |
| Institutions: | Universität Mannheim (degree granting) |
| Publisher: |
Mannheim |
| Subject: | Digitale Güter | Digital goods | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Online-Marketing | Preispolitik | Verbraucherverhalten | Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 158 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Universität Mannheim, 2019 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012166256