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~institution:"Université Paris-Dauphine (Paris IX)"
~person:"Benoît-Moreau, Florence"
~subject:"Societal communication"
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Societal communication
Communication sociétale
2
Consumer Culture Theory (CCT)
2
attribution theory
2
Attribution theory
1
Brand equity
1
CSR communication
1
Capital-marque
1
Congruence perçue
1
Consumer-brand theory
1
Entretiens phénoménologiques
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Participation
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Perceived congruency
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Phenomenological interviews
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Relation marque-consommateur
1
Retailing
1
Théorie culturelle du consommateur
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brand equity
1
capital-marque
1
co-production
1
distribution
1
ethical corporate marketing
1
méthodologie qualitative interprétative
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reputation
1
retailing
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réputation
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societal communication
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sustainability ratings
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théorie de l’attribution
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Benoît-Moreau, Florence
Parguel, Béatrice
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Université Paris-Dauphine (Paris IX)
Université Paris-Dauphine
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Economics Papers from University Paris Dauphine
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Le rôle de la congruence entre l’enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l’attribution...
Benoît-Moreau, Florence
;
Parguel, Béatrice
-
Université Paris-Dauphine (Paris IX)
-
2008
nature of retailers’ engagements, the attribution
theory
is well-suited and helps toderive hypotheses experimentally tested …
Persistent link: https://www.econbiz.de/10011072752
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