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~institution:"Université Paris-Dauphine (Paris IX)"
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Université Paris-Dauphine (Paris IX)
Hanken Svenska Handelshögskolan
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Mieux comprendre la valeur phénoménologique du multicanal bancaire : le segment grand public
Goudey, Alain
;
Julien, Anne
-
Université Paris-Dauphine (Paris IX)
-
2011
line with the
service
dominant
logic
research stream and using a phenomenological framework, we analyse the perceived value …
Persistent link: https://www.econbiz.de/10011082444
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