Mieux comprendre la valeur phénoménologique du multicanal bancaire : le segment grand public
Year of publication: |
2011
|
---|---|
Authors: | Goudey, Alain ; Julien, Anne |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Valeur client | Distribution multicanal | Cross canal | Service-dominant logic | Logique de service | Coproduction de service | Customer value | Multi-channel distribution | Cross-channel | Service co-production | Experience | Value in use |
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