Mieux comprendre la valeur phénoménologique du multicanal bancaire : le segment grand public

The purpose of this article is to acquire in-depth knowledge of how customers use multichannel financial services. In line with the service dominant logic research stream and using a phenomenological framework, we analyse the perceived value of customers in the context of each type of service. This brings us to make concrete recommendations to mutualist bankers who wish to meet the multichannel needs of their different customers

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Year of publication:	2011
Authors:	Goudey, Alain ; Julien, Anne
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Valeur client \| Distribution multicanal \| Cross canal \| Service-dominant logic \| Logique de service \| Coproduction de service \| Customer value \| Multi-channel distribution \| Cross-channel \| Service co-production \| Experience \| Value in use

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Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in Gestion 2000, 2011, Vol. 28, no. 6. pp. 49-64.Length: 15 pages
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011082444