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~institution:"Verlag Dr. Kovač"
~person:"Armstrong, Gary"
~person:"Fantapié Altobelli, Claudia"
~person:"Kuß, Alfred"
~person:"Pepels, Werner"
~subject:"Aufsatzsammlung"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
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Aufsatzsammlung
Consumer behaviour
Marketingmanagement
Ambush Marketing
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Guerilla marketing
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Armstrong, Gary
Fantapié Altobelli, Claudia
Kuß, Alfred
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Verlag Dr. Kovač
Duncker & Humblot
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
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"Name and Shame" : die Bedeutung der Aufklärung zur Bekämpfung von Ambush-Marketing
Jurowskaja, Ella
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2016
-
[1. Aufl.]
Persistent link: https://www.econbiz.de/10011418298
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