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~institution:"Verlag Dr. Kovač"
~person:"Backhaus, Klaus"
~person:"Beuchel, Max"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
2
Adoption <Marketing>
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Bezugsgruppe
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Brand
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Cross-cultural marketing
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Deutschland
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France
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Frankreich
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Germany
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Innovation
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Innovation diffusion
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Innovationsdiffusion
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Interkulturelles Marketing
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Marke
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Markenartikel
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Backhaus, Klaus
Beuchel, Max
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Bader, Maximilian
1
Blanke, Niklas
1
Eichenauer, Sabrina
1
Galeczka, Julia Sarah
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Grigoryants, Nana
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Hanisch, Johannes
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Isenberg, Marcel
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Kienzle, Natalie
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Lenzing, Aline
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Mayer, Markus
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Nowack, Christian
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Verlag Dr. Kovač
German American Conference on Industrial Marketing <1984, Mainz>
1
Springer Gabler <Firma>
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Westfälische Wilhelms-Universität Münster
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Schriftenreihe Studien zum Konsumentenverhalten
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ECONIS (ZBW)
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Bezugsgruppeneinfluss auf Markenwahrnehmung und Selbstkongruenz : Ein interkultureller Vergleich zwischen Franzosen und Deutschen
Beuchel, Max
-
2015
-
1., Aufl.
Persistent link: https://www.econbiz.de/10013435846
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Modular upgradeability of technological innovations : empirical insights into the role of consumer expectations in the adoption decision process
Bader, Maximilian
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2018
Persistent link: https://www.econbiz.de/10013431006
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