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~institution:"Verlag Dr. Kovač"
~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Mayer, Markus"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Adoption <Marketing>
1
Business-to-Business-Marketing
1
Business-to-business marketing
1
Consumer behaviour
1
Innovation
1
Innovation diffusion
1
Innovationsdiffusion
1
Institutionalisierung
1
Modulbauweise
1
Negotiation techniques
1
Produktlebenszyklus
1
Selling
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Technische Innovation
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Verbraucherverhalten
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Verhandlungsführung
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Verhandlungstechnik
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German
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Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Mayer, Markus
Bader, Maximilian
1
Beuchel, Max
1
Blanke, Niklas
1
Eichenauer, Sabrina
1
Galeczka, Julia Sarah
1
Grigoryants, Nana
1
Hanisch, Johannes
1
Isenberg, Marcel
1
Kienzle, Natalie
1
Lenzing, Aline
1
Nowack, Christian
1
Teichmann, Julia
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Westhoff, Katharina
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Wimmer, Harald
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Verlag Dr. Kovač
German American Conference on Industrial Marketing <1984, Mainz>
1
Springer Gabler <Firma>
1
Westfälische Wilhelms-Universität Münster
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe zum Verhandlungsmanagement
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ECONIS (ZBW)
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Institutionalizing negotiation management : a success factor for B2B sales negotiations
Mayer, Markus
-
2021
Persistent link: https://www.econbiz.de/10012435563
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Modular upgradeability of technological innovations : empirical insights into the role of consumer expectations in the adoption decision process
Bader, Maximilian
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2018
Persistent link: https://www.econbiz.de/10013431006
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