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~institution:"Westfälische Wilhelms-Universität Münster"
~person:"Backhaus, Klaus"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Adoption <Marketing>
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Consumer behaviour
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Innovation
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Innovation diffusion
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Innovationsdiffusion
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Backhaus, Klaus
Khare, Arpita
Malhotra, Naresh K.
Bader, Maximilian
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Westfälische Wilhelms-Universität Münster
German American Conference on Industrial Marketing <1984, Mainz>
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Modular upgradeability of technological innovations : empirical insights into the role of consumer expectations in the adoption decision process
Bader, Maximilian
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2018
Persistent link: https://www.econbiz.de/10013431006
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