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~institution:"William E. Simon Graduate School of Business Administration, University of Rochester"
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CONSUMPTION
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ADVERTISING
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BEHAVIOUR
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DECISION MAKING
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DEMAND
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DISTRIBUTION
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ECONOMIC MODELS
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Moorthy, S.
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Banks, J.
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Desiraju, R.
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Ratchford, B.T.
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Taluksar, D.
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Zhao, H.
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William E. Simon Graduate School of Business Administration, University of Rochester
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Rochester, Business - Marketing Science
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1
Advertising and Quality: An Empirical Analysis.
Moorthy, S.
;
Zhao, H.
-
William E. Simon Graduate School of Business …
-
1995
Persistent link: https://www.econbiz.de/10005779830
Saved in:
2
Consumer Information Search Revisited : Theory and Empirical Analysis.
Moorthy, S.
;
Ratchford, B.T.
;
Taluksar, D.
-
William E. Simon Graduate School of Business …
-
1995
Persistent link: https://www.econbiz.de/10005479176
Saved in:
3
Manging a Distribution Channel Under Asymmetric Information with Performance Requirements.
Moorthy, S.
;
Desiraju, R.
-
William E. Simon Graduate School of Business …
-
1995
Persistent link: https://www.econbiz.de/10005479179
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4
A Model of Price Promotions with Consumer Search.
Banks, J.
;
Moorthy, S.
-
William E. Simon Graduate School of Business …
-
1994
Persistent link: https://www.econbiz.de/10005669643
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