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~isPartOf:"A - Cu"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
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Journal of marketing management : MM
Journal of nonprofit & public sector marketing
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International review on public and non-profit marketing
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Journal of philanthropy and marketing
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Nonprofit management & leadership
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International journal of nonprofit and voluntary sector marketing
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Nonprofit and voluntary sector quarterly
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Journal of business research : JBR
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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International journal of nonprofit & voluntary sector marketing
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Nonprofit marketing : sectoral applications
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The evolution of nonprofit marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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National Bureau of Economic Research Conference Report
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Nonprofit-PR
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Psychology & marketing
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The Jossey-Bass handbook of nonprofit leadership and management
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A National Bureau of Economic Research conference report
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Australasian marketing journal
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European journal of marketing
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European journal of marketing : EJM
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Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
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Human resource management in the nonprofit sector : passion, purpose and professionalism
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of marketing
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Journal of marketing communications
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Journal of marketing for higher education
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Journal of public policy & marketing
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Management : journal of contemporary management issues
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Management communication quarterly : an international journal
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Marketing theory
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PR-Praxis
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Public relations in the nonprofit sector : theory and practice
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Sport management review
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Springer Reference Wirtschaft
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The AFP/Wiley Fund Development Ser
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The Routledge companion to nonprofit marketing
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The journal of brand management : an international journal
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From market orientation to brand orientation in the public sector
Gromark, Johan
;
Melin, Frans
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1099-1123
Persistent link: https://www.econbiz.de/10010194404
Saved in:
2
Analytics for nonprofits
Mularz, Caroline M.
;
Ülkü, M. Ali
-
2014
Persistent link: https://www.econbiz.de/10010365007
Saved in:
3
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
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