//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"A - N"
~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"Journal of advertising research"
~subject:"Kinder"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Segmentierung von Konsumenten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kinder
Target group
38
Zielgruppe
38
USA
23
United States
23
Advertising effects
20
Werbewirkung
20
Advertising
9
Werbung
9
Consumer behaviour
8
Konsumentenverhalten
8
Children
7
Internet marketing
7
Online-Marketing
7
Marketing management
6
Marketingmanagement
6
Hispanics
4
Hispano-Amerikaner
4
Ethnic group
3
Ethnische Gruppe
3
Fernsehwerbung
3
Jugendliche
3
Psychology of advertising
3
Rauchen
3
Smoking
3
Social Marketing
3
Social marketing
3
Television advertising
3
Werbepsychologie
3
Youth
3
Black people
2
Consumer goods industry
2
Elderly people
2
Gender
2
Geschlecht
2
Homosexuality
2
Homosexualität
2
KonsumgĂĽterindustrie
2
Language
2
Media usage
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
English
7
Author
All
Angell, Catherine
1
Angell, Robert J.
1
Bakir, Aysen
1
Blodgett, Jeffrey G.
1
Cassia, Fabio
1
Chumpitaz Caceres, Rubén
1
Cousin, Antoine
1
Freeman, Dan
1
Hang, Haming
1
Hota, Monali
1
Mansfield, Phylis M.
1
Nicolini, Valentina
1
Rose, Gregory
1
Shapiro, Stewart
1
more ...
less ...
Published in...
All
A - N
Asia-Pacific journal of business administration
Journal of advertising research
Young consumers : insight and ideas for responsible marketers
49
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of consumer studies
10
International journal of advertising : the review of marketing communications
6
European journal of marketing : EJM
4
International journal of retail & distribution management
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Application of gaming in new media marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Tourism management perspectives : TMP
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Central European business review : CEBR
2
De Gruyter studies in tourism
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Sydney Law School Research Paper
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
Breaking new ground in theory and practice
1
Critical marketing : defining the field
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
2
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
3
Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Hang, Haming
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
Saved in:
4
More than just "snap, crackle, and pop" : "Draw, Write, and Tell" ; an innovative research method with young children
Angell, Robert J.
;
Angell, Catherine
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10010245521
Saved in:
5
Can public-service advertising change children's nutrition habits? : the impact of relevance and familiarity
Hota, Monali
;
Chumpitaz Caceres, Rubén
;
Cousin, Antoine
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 460-477
Persistent link: https://www.econbiz.de/10008857198
Saved in:
6
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
7
Marketing to children
Mansfield, Phylis M.
-
2007
Persistent link: https://www.econbiz.de/10003728946
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->