Tweens' knowledge of marketing tactics : skeptical beyond their years
Dan Freeman; Stewart Shapiro
| Year of publication: |
2014
|
|---|---|
| Authors: | Freeman, Dan ; Shapiro, Stewart |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 1, p. 44-55
|
| Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | Kinder | Children | Wissen | Knowledge | Werbewirkung | Advertising effects | Sozialisation | Socialization | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354590