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~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~person:"Diehl, Sandra"
~person:"Eisend, Martin"
~person:"King, Stephen"
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Advertising effects
8
Werbewirkung
8
Advertising planning
7
Werbeplanung
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Advertising industry
6
Werbewirtschaft
6
Brand
5
Markenartikel
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Advertising
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Betriebliche Budgetierung
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Corporate budgeting
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Diehl, Sandra
Eisend, Martin
King, Stephen
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A master class in brand planning : the timeless works of Stephen King
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the review of marketing communications
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
2
International advertising and communication : current insights and empirical findings
2
Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Electronic retailing
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Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Journal of advertising
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising
1
Journal of international marketing
1
Journal of marketing
1
Journal of public policy & marketing
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marktpsychologie
1
Measurement and research methods in international marketing
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
2
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
3
Practical progress from a theory of advertisements
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 123-137)
.
2007
Persistent link: https://www.econbiz.de/10003578212
Saved in:
4
Advertising idea
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 145-152)
.
2007
Persistent link: https://www.econbiz.de/10003578217
Saved in:
5
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
6
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
7
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
8
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
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