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~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Markenartikel"
~subject:"Success factor"
~subject:"Theory"
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Brand management
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Advertising planning
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Advertising industry
13
Werbewirtschaft
13
Advertising effects
7
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7
Werbewirkung
7
Marketing management
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Marketingmanagement
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1970-1977
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King, Stephen
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Doctoroff, Tom
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A master class in brand planning : the timeless works of Stephen King
SpringerLink / Bücher
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
8
Journal of advertising : official publication of the American Academy of Advertising
6
PR-Kampagnen
6
Journal of advertising research
5
Journal of marketing communications
5
Faculty & research / Insead : working paper series
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
Strategische Kommunikationsplanung
4
UTB / Betriebswirtschaftslehre
4
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Gabler Edition Wissenschaft
3
Handbuch Kommunikationsmanagement
3
Journal of marketing research : JMR
3
Marketing : ZFP ; journal of research and management
3
Research
3
The Rand journal of economics
3
Akzente
2
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Creating success
2
European journal of operational research : EJOR
2
Grundwissen der Ökonomik / Betriebswirtschaftslehre
2
Handbuch der Marktforschung
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice
2
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Marken- und Produktmanagement
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Measuring and managing brands
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1
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
2
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
3
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
4
JWT engagement planning in China : the art of idea management
Doctoroff, Tom
- In:
A master class in brand planning : the timeless works …
,
(pp. 153-158)
.
2007
Persistent link: https://www.econbiz.de/10003578219
Saved in:
5
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
6
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
7
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
8
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
9
What makes new brands succeed?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 259-278)
.
2007
Persistent link: https://www.econbiz.de/10003578360
Saved in:
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