//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-line extension"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
35
Markentransfer
35
Brand image
25
Markenimage
25
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
22
Markenführung
22
Brand
8
Markenartikel
8
Brand extensions
6
Sponsoring
6
Sponsorship
6
New product development
5
Produktentwicklung
5
Innovation
4
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
Luxury goods
3
Luxusgüter
3
Relationship marketing
3
Sport event
3
Sportmarketing
3
Sports marketing
3
Sportveranstaltung
3
Advertising effects
2
Brand equity
2
Japan
2
Product quality
2
Produktqualität
2
Werbewirkung
2
2018 PyeongChang Winter Games
1
Accessibility
1
Advertising
1
Advertising planning
1
Angular
1
Arbeitsgruppe
1
Athletes
1
Attitudes
1
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Language
All
English
35
Author
All
Cheong, Yunjae
2
Dens, Nathalie
2
Kim, Kihan
2
Liu, Jonathan
2
Pelsmacker, Patrick de
2
Wilson, Jonathan A. J.
2
Aguirre-Rodriguez, Alexandra
1
Alguacil, Mario
1
Alvarez, Cecilia M. O.
1
Aspara, Jaakko
1
Ayadi, Kafia
1
Baek, Tae Hyun
1
Bindroo, Vishal
1
Biraglia, Alessandro
1
Boronczyk, Felix
1
Bravo, Rafael
1
Brengman, Malaika
1
Breuer, Christoph
1
Byun, Jinsu
1
Bóveda-Lambie, Adriana
1
Cai, Yuanyuan
1
Cao, Lanlan
1
Chatterjee, Subimal
1
Choi, Kyu Ha
1
Dall'Olmo Riley, Francesca
1
Dawar, Niraj
1
Ding, Yi
1
Donthu, Naveen
1
Ellis, Dana
1
Faupel, Ulya
1
Feng, Wenting
1
Frösén, Johanna
1
Gerrath, Maximilian H. E. E.
1
Geuens, Maggie
1
Goedertier, Frank
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
He, Hongwei
1
Heath, Timothy B.
1
Hem, Leif Egil
1
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
International journal of advertising : the quarterly review of marketing communications
International journal of sport management and marketing : IJSMM
Journal of business research : JBR
The journal of brand management : an international journal
28
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of Janus fit brand extensions on perceived brand innovativeness
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
2
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
Saved in:
3
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
4
Extension and customer reaction on sharing economy platforms : the role of customer inertia
Cao, Lanlan
;
Manthiou, Aikaterini
;
Ayadi, Kafia
- In:
Journal of business research : JBR
144
(
2022
),
pp. 513-522
Persistent link: https://www.econbiz.de/10013185005
Saved in:
5
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
6
Can dissimilarity in product category be an opportunity for cross-gender brand extension?
Yuen, Tsunwai Wesley
;
Nieroda, Marzena
;
He, Hongwei
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 348-357
Persistent link: https://www.econbiz.de/10012647876
Saved in:
7
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
8
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
9
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
10
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->