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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International marketing review"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markentransfer"
~subject:"Spillover effect"
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Search: subject_exact:"Brand extension"
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Markentransfer
Spillover effect
Brand extension
17
Brand management
15
Markenführung
15
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
10
Markenimage
10
Luxury goods
5
Luxusgüter
5
Brand
3
Brand extensions
3
Markenartikel
3
Spillover-Effekt
3
Innovation
2
Luxury brand
2
brand extension
2
Australia
1
Australien
1
Bewertung
1
Brand Measurement
1
Brand equity
1
Brand expertise
1
Brand extension authenticity
1
Brand familiarity
1
Brand growth
1
Brand spillover
1
Celebrity brand extension
1
Celebrity endorsement
1
Celebrity-Werbung
1
Co-branding
1
Conceptual framework
1
Constraints
1
Consumption value
1
Country of origin
1
Cross-cultural
1
Designation of origin
1
Digital developments
1
Effects on brand growth
1
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English
17
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Park, Jungkun
2
Sheng, Shibin
2
Ahn, Jiseon
1
Ashill, Nicholas J.
1
Back, Seung Yub
1
Bao, Yeqing
1
Boisvert, Jean
1
Castillo, Ernesto del
1
Centeno-Velázquez, Edgar
1
Cheong, Edith
1
Costa Hernandez, José Mauro da
1
Eastman, Jacqueline Kilsheimer
1
Fastoso, Fernando
1
Faupel, Ulya
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Hem, Leif E.
1
Holzmüller, Hartmut H.
1
Hyun, Hyowon
1
Iversen, Nina M.
1
Jevons, Colin
1
John, Deborah Roedder
1
Kim, Dongyoup
1
Köcher, Sören
1
Lane, Vicki R.
1
Lopes, Evandro Luiz
1
López-Pérez, María Eugenia
1
Mothersbaugh, David
1
Nkwocha, Innocent
1
Osorio, María Lucila
1
Palmeira, Mauricio
1
Pan, Yue
1
Phau, Ian
1
Pontes, Nicolas
1
Punyatoya, Plavini
1
Raufeisen, Xenia
1
Sarial-Abi, Gülen
1
Shin, Hyunju
1
Silva, Dirceu da
1
Soesilo, Primidya K.
1
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AMS review : official publication of the Academy of Marketing Science
International marketing review
Journal of international consumer marketing
Journal of retailing and consumer services
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
17
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17
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1
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
2
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
Saved in:
3
Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila
;
Centeno-Velázquez, Edgar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
Saved in:
4
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
5
Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
Saved in:
6
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
7
Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon
;
Park, Jungkun
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
Saved in:
8
Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas
;
Palmeira, Mauricio
;
Jevons, Colin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
Saved in:
9
The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011743135
Saved in:
10
The impact of repeated ad exposure on spillover from low fit extensions to a global brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
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