Masstige consumption values and its effect on consumer behavior
Year of publication: |
2022
|
---|---|
Authors: | Park, Jungkun ; Back, Seung Yub ; Kim, Dongyoup |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-13
|
Subject: | Brand extension | Consumption value | Masstige | Masstige brand equity | Value-based segmentation | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markentransfer | Markenführung | Brand management |
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