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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Research paper series / Stanford Graduate School of Business"
~person:"Hanglberger, D"
~person:"Merchant, Altaf"
~person:"Mogilner, Cassie"
~subject:"Consumer behaviour"
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Consumer behaviour
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AMS review : official publication of the Academy of Marketing Science
Research paper series / Stanford Graduate School of Business
FFB Discussion Paper
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Time will tell : the distant appeal of promotion and imminent appeal of prevention
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003732758
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2
Relationships among time orientation, consumer innovativeness, and innovative behavior : the moderating role of product characteristics
Karande, Kiran
;
Merchant, Altaf
;
Sivakumar, K.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 108-125
Persistent link: https://www.econbiz.de/10009717334
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