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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~person:"Kohli, Ajay Kumar"
~subject:"Academic-practitioner divide"
~subject:"Marketingmanagement"
~type:"article"
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AMS review : official publication of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
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Disruptive marketing strategy
Hult, G. Tomas M.
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Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
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2017
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pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
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