Disruptive marketing strategy
G. Tomas M. Hult, David J. Ketchen Jr.
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Hult, G. Tomas M. ; Ketchen, David J. <Jr.> |
| Other Persons: | Jaworski, Bernard J. (contributor) ; Kohli, Ajay Kumar (contributor) |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 7.2017, 1/2, p. 20-25
|
| Subject: | Disruptive marketing strategy | Market orientation | Marketing organization | Sustainability | Marketing | Marketingmanagement | Marketing management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-017-0097-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741531