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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~person:"Pitt, Leyland F."
~person:"Zarnekow, Rüdiger"
~source:"econis"
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Pitt, Leyland F.
Zarnekow, Rüdiger
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AMS review : official publication of the Academy of Marketing Science
Business horizons
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Controller Magazin : Praxiswissen zur Unternehmenssteuerung : Mitgliederzeitschrift des Internationalen Controller Vereins und der RMA Risk Management Association & Rating Association e.V.
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Direct marketing : an international journal
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European journal of marketing
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Fundamentals of marketing research ; Vol. 1
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
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Mit 60 Tabellen
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Network, Smart and Open : Three Keywords for Information Systems Innovation
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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The social and cognitive impacts of e-commerce on modern organizations
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Tourism management : research, policies, practice
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Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 88-98
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