Brands and burlesque : toward a theory of spoof advertising
Pierre R. Berthon; Leyland F. Pitt
| Year of publication: |
2012
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|---|---|
| Authors: | Berthon, Pierre R. ; Pitt, Leyland F. |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 2.2012, 2/4, p. 88-98
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| Subject: | Werbung | Advertising | Humor | Social Web | Social web | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717337