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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~source:"econis"
~subject:"Marketingtheorie"
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Hunt, Shelby D.
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AMS review : official publication of the Academy of Marketing Science
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Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
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