Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Year of publication: |
2012
|
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Authors: | Hunt, Shelby D. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 2.2012, 1, p. 5-18
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Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management |
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