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~isPartOf:"AWA '96"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Mediennutzung"
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Search: subject_exact:"Mediennutzung"
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Mediennutzung
Media usage
21
Deutschland
8
Germany
8
Online-Marketing
7
Social Web
7
Social web
7
Consumer behaviour
6
Internet marketing
6
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4
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3
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2
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Bauer, Christoph
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Constantinides, Efthymios
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1
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1
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1
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1
Hopp, Tobias
1
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1
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1
Lee, Eunmi
1
Lee, Kelvin
1
Lorenzo-Romero, Carlota
1
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1
Nantel, Jacques
1
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1
Rabe, Christina
1
Reisenwitz, Timothy H.
1
Rita, Paulo
1
Roll, Oliver
1
Salgueiro, Maria de Fátima
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1
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1
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1
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1
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1
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1
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Institut für Demoskopie Allensbach
4
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AWA '96
Gabler Edition Wissenschaft
International journal of internet marketing and advertising : IJIMA
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
SpringerLink / Bücher
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
Management information systems : mis quarterly
5
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ECONIS (ZBW)
21
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
3
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
4
Status and influence in virtual communities : an examination of interactions between followers of a video blog
Sneath, Julie Z.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009535758
Saved in:
5
Segmenting the social networking sites users : an empirical study
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10009535759
Saved in:
6
Changing user motivation for social networking site usage : implications for internet advertisers
Gangadharbatla, Harshavardhan
;
Hopp, Tobias
;
Sheehan, …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10009535760
Saved in:
7
Different strokes for different folks : why different user groups participate in online social media
Foster, Mary K.
;
Francescucci, Anthony
;
West, Bettina C.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10009535761
Saved in:
8
The effect of counterproductive time on online task completion
Nantel, Jacques
;
Sénécal, Sylvain
- In:
International journal of internet marketing and …
5
(
2009
)
4
,
pp. 246-259
Persistent link: https://www.econbiz.de/10003896302
Saved in:
9
Unternehmens-Podcasting : eine empirische Analyse ausgewählter Erfolgsfaktoren
Huber, Frank
;
Matthes, Isabel
;
Stenneken, Nadine
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003737608
Saved in:
10
Randsportarten erfolgreich vermarkten : Gestaltung von Fernsehformaten mit Prominenten
Huber, Frank
;
Kircher, Heike
;
Matthes, Isabel
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003634989
Saved in:
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