A comparison of the social media consumer and the non-social media consumer
Year of publication: |
2013
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Authors: | Reisenwitz, Timothy H. |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2013, 1, p. 19-31
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Subject: | social media consumer | non-social media consumer | exploatory study | innovativeness | risk aversion | brand loyalty | internet satisfaction | internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Internet | Online-Marketing | Internet marketing | Mediennutzung | Media usage | Markenführung | Brand management |
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