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~isPartOf:"Absatzwirtschaft / Schriften zum Marketing"
~isPartOf:"International Series in Quantitative Marketing"
~isPartOf:"International journal of the economics of business"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Theorie"
~type_genre:"Sammelwerk"
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Absatzwirtschaft / Schriften zum Marketing
International Series in Quantitative Marketing
International journal of the economics of business
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of advertising : official publication of the American Academy of Advertising
Notes et études documentaires
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ECONIS (ZBW)
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Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter
(
ed.
);
Rengelshausen, Oliver
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000598191
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