Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Günter Silberer (Hrsg.). Unter Mitarb. von Oliver Rengelshausen
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Silberer, Günter (ed.) ; Rengelshausen, Oliver (contributor) |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Werbung | Advertising | Multimedia | Marketing | IT-gestütztes Marketing | Computer-assisted marketing | Werbewirtschaft | Advertising industry | Rundfunkrecht | Broadcasting law | Deutschland | Germany | Theorie | Theory | Werbebeschränkung | Advertising regulation | Telemarketing | Elektronische Medien |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
7 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 414 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 14 Beitr. Literaturangaben |
| ISBN: | 3-7910-1004-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000598191