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~isPartOf:"Absatzwirtschaft / Schriften zum Marketing"
~subject:"Advertising"
~subject:"Marketing theory"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter
(
ed.
);
Rengelshausen, Oliver
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000598191
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