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~isPartOf:"Academia : revista Latinoamericana de administración"
~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"Werbung"
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Werbung
Celebrity endorsement
7
Celebrity-Werbung
7
Advertising effects
5
Werbewirkung
5
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
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Athletes
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Sportler
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Australia
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Australien
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Brand evaluation
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Brand management
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China
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Embedded advertising
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Endorsement
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Explicit commercial intent
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Frauen
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Glaubwürdigkeit
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Großbritannien
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Internet marketing
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Kognition
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Macht
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Markenführung
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Moderate incongruity effect
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Online-Marketing
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Political party
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Becirovic, Ilda
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Buzeta, Cristian
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Celis, Martina
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Manzur, Enrique
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Martin, Brett A. S.
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Uribe, Rodrigo
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Veer, Ekant
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Academia : revista Latinoamericana de administración
European journal of marketing : EJM
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the review of marketing communications
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Journal of advertising research
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Journal of global marketing
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Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Vision : the journal of business perspective
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Global business review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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South Asian journal of management : SAJM
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AMS review : official publication of the Academy of Marketing Science
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Asian Academy of Management journal : AAMJ
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Celebrity, convergence and transformation
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Cogent business & management
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Corporate reputation review
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Decision
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European Sport management quarterly : ESMQ
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European journal of marketing
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Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
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International journal of applied business and economic research
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International journal of financial research
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International journal of internet marketing and advertising : IJIMA
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International journal of management and economics
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International journal of market research
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International journal of marketing : IJM ; formerly Der Markt
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International journal of operations and quantitative management : IJOQM
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International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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Izmir review of social sciences
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Journal of Asia Pacific business
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Journal of Contemporary Issues in Business and Government
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Journal of Islamic marketing
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Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
Saved in:
2
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
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