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~isPartOf:"Academia : revista Latinoamericana de administración"
~language:"eng"
~subject:"Explicit commercial intent"
~subject:"Werbung"
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Search: subject_exact:"Celebrity-Werbung"
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Explicit commercial intent
Werbung
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Academia : revista Latinoamericana de administración
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the review of marketing communications
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Journal of global marketing
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AMS review : official publication of the Academy of Marketing Science
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Asian Academy of Management journal : AAMJ
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Celebrity, convergence and transformation
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European Sport management quarterly : ESMQ
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European journal of marketing
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International review on public and non-profit marketing
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Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
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