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~isPartOf:"Academia : revista Latinoamericana de administración"
~language:"eng"
~subject:"Social Web"
~subject:"Werbung"
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Academia : revista Latinoamericana de administración
Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the review of marketing communications
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Exploring the rise of fandom in contemporary consumer culture
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Global marketing strategies for the promotion of luxury goods
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Handbook of social media management : value chain and business models in changing media markets
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Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
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