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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"International journal of managerial and financial accounting"
~isPartOf:"Journal of business-to-business marketing"
~subject:"China"
~type_genre:"Fallstudie"
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Search: subject_exact:"Segmented markets"
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Market segmentation
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Marktsegmentierung
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Academy of Management journal : AMJ
International journal of managerial and financial accounting
Journal of business-to-business marketing
China's reality and global vision : management research and development in China
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A pragmatic and holistic approach to strategic formulation through adopting balanced scorecard, SWOT analysis and blue ocean strategy - a case study of a consumer product manufactu...
Koo, L. C.
;
Koo, Hannah
;
Luk, Lewis
- In:
International journal of managerial and financial accounting
1
(
2008/09
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10003806072
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