A pragmatic and holistic approach to strategic formulation through adopting balanced scorecard, SWOT analysis and blue ocean strategy - a case study of a consumer product manufacturer in China
L. C. Koo, Hannah Koo and Lewis Luk
| Year of publication: |
2008
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|---|---|
| Authors: | Koo, L. C. ; Koo, Hannah ; Luk, Lewis |
| Published in: |
International journal of managerial and financial accounting. - Olney, Bucks. : Inderscience Publ., ISSN 1753-6715, ZDB-ID 2458817-9. - Vol. 1.2008/09, 2, p. 127-146
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| Subject: | Holismus | Holistic approach | Balanced Scorecard | Balanced scorecard | SWOT-Analyse | SWOT analysis | Innovation | Marktsegmentierung | Market segmentation | Konsumgüterindustrie | Consumer goods industry | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003806072