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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Social Marketing"
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Academy of Management journal : AMJ
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ECONIS (ZBW)
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Transformative service research : an agenda for the future
Anderson, Laurel
;
Ostrom, Amy L.
;
Corus, Canan
;
Fisk, …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1203-1210
Persistent link: https://www.econbiz.de/10009756087
Saved in:
2
Understanding poverty and promoting poverty alleviation through transformative consumer research
Blocker, Christopher P.
;
Ruth, Julie A.
;
Sridharan, Srinivas
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1195-1202
Persistent link: https://www.econbiz.de/10009756088
Saved in:
3
Conceptualizing a transformative research agenda
Crockett, David
;
Downey, Hilary
;
Firat, A. Fuat
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1171-1178
Persistent link: https://www.econbiz.de/10009756092
Saved in:
4
Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan
;
Pechmann, Cornelia
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1168-1170
Persistent link: https://www.econbiz.de/10009756093
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