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~isPartOf:"Academy of Management journal : AMJ"
~person:"Paruchuri, Srikanth"
~subject:"Medienmarkt"
~subject:"United States"
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Entry into emergent and uncertain product-markets : the role of associative rhetoric
Lee, Gwendolyn K.
;
Paruchuri, Srikanth
- In:
Academy of Management journal : AMJ
51
(
2008
)
6
,
pp. 1171-1188
Persistent link: https://www.econbiz.de/10003801095
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