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~isPartOf:"Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting"
~isPartOf:"China journal of accounting research : CJAR"
~isPartOf:"Intellectual asset management : IAM ; magazine"
~isPartOf:"Issues in accounting education"
~isPartOf:"Journal of international accounting auditing & taxation"
~subject:"Markenartikel"
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Markenartikel
Geschäftswert
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Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
China journal of accounting research : CJAR
Intellectual asset management : IAM ; magazine
Issues in accounting education
Journal of international accounting auditing & taxation
Journal of advertising research
1
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ECONIS (ZBW)
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1
Superstar brands
Haigh, David
- In:
Intellectual asset management : IAM ; magazine
29
(
2008
),
pp. 31-40
Persistent link: https://www.econbiz.de/10003715630
Saved in:
2
Linking intangible assets to share price
McDonald, Malcolm
- In:
Intellectual asset management : IAM ; magazine
29
(
2008
),
pp. 47-52
Persistent link: https://www.econbiz.de/10003715635
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3
Digging deep for true brand value
Haigh, David
;
Rocha, Michael
- In:
Intellectual asset management : IAM ; magazine
23
(
2007
),
pp. 30-37
Persistent link: https://www.econbiz.de/10003465846
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