Linking intangible assets to share price
Year of publication: |
2008
|
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Authors: | McDonald, Malcolm |
Published in: |
Intellectual asset management : IAM ; magazine. - London : Globe White Page, ISSN 1741-1424, ZDB-ID 2191123-X. - Vol. 29.2008, p. 47-52
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | Geschäftswert | Goodwill | Immaterielle Güter | Intangible goods | Unternehmenswert | Firm value | Börsenkurs | Share price |
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