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~isPartOf:"Acquisa"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising"
~subject:"Direktmarketing"
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Advertising
Direktmarketing
Mobile Marketing
13
Mobile marketing
13
Mobile communications
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Mobilkommunikation
12
Internet marketing
9
Online-Marketing
9
Consumer behaviour
6
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Hoeck, Lena
1
Kurtz, Oliver Tuna
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Langer, Paul F.
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Acquisa
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of internet marketing and advertising : IJIMA
7
Journal of promotion management : innovations in planning and applied research
4
Journal of business research : JBR
3
Journal of marketing
3
Journal of marketing communications
3
BestMasters
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
30-Minuten-Reihe
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Absatzwirtschaft / Schriften zum Marketing
1
Acquisa : das Magazin für Marketing und Vertrieb
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Always learning
1
Application of gaming in new media marketing
1
Arab economic and business journal
1
Arbeitspapier / Lehr- und Forschungsteam Marketing, European Business School, Private Wissenschaftliche Hochschule, Schloß Reichartshausen
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
3
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
4
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
5
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
1970-2013: Freiburg, Br. : Haufe-Lexware
;
anfangs: …
;
…
-
6.1970 - 26.1990; [27.]1991; 28.1992 - 45.2009/10; …
Persistent link: https://www.econbiz.de/10000440573
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