Mobile advertising : a framework and research agenda
Year of publication: |
May 2016
|
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Authors: | Grewal, Dhruv ; Bart, Yakov ; Spann, Martin ; Zubcsek, Peter Pal |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 34.2016, p. 3-14
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Subject: | Mobile advertising | Mobile promotions | Mobile marketing | Japan | Mobile Marketing | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Werbung | Advertising | Mobile Business | Mobile business | Entwicklungshilfe | Development aid | Mobiltelefon | Mobile phone | Räumliche Verteilung | Spatial distribution |
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