//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Acta Universitatis Danubius / Oeconomica"
~isPartOf:"Autohaus"
~subject:"Advertising"
~subject:"Kfz-Gewerbe"
~subject:"Verkaufsförderung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Kfz-Gewerbe
Verkaufsförderung
Sales promotion
4
Automotive services industry
2
Kraftfahrzeughandel
2
Marketing
2
Werbung
2
Advertising effects
1
Beziehungsmarketing
1
Consumer behaviour
1
Customer service
1
Customer's awareness
1
Deutschland
1
Germany
1
Gewinn
1
Konsumentenverhalten
1
Kundenbetreuung
1
Kundenservice
1
Market share
1
Marketing management
1
Marketingmanagement
1
Marktanteil
1
Nigeria
1
Product Adoption
1
Profit
1
Promotion
1
Relationship marketing
1
Sales-promotion
1
Servicepolitik
1
Werbewirkung
1
market share
1
profitability
1
promotional strategy
1
soft drink companies
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
2
English
2
Author
All
Adefulu, Adesoga
2
Brachat, Hannes
1
Eicher, Hans
1
Scheers, Louise van
1
Wagner, Erwin
1
Published in...
All
Acta Universitatis Danubius / Oeconomica
Autohaus
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga
;
Scheers, Louise van
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
3
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
Saved in:
2
Promotional strategy impacts on organisational market share and profitability
Adefulu, Adesoga
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
6
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011513884
Saved in:
3
Die Geheimnisse des erfolgreichen Autoverkäufers : wie Sie mehr verkaufen und Kunden stärker binden
Eicher, Hans
-
2005
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003087399
Saved in:
4
Erlebnis Dialogannahme : [Praxishandbuch für den erfolgreichen Dialog zwischen Kunde und Autohaus]
Brachat, Hannes
(
ed.
);
Wagner, Erwin
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001805912
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->