Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adesoga Adefulu, Van Scheers Louise
| Year of publication: |
2015
|
|---|---|
| Authors: | Adefulu, Adesoga ; Scheers, Louise van |
| Published in: |
Acta Universitatis Danubius / Oeconomica. - Galati : Ed. Universitaria Danubius, ISSN 2065-0175, ZDB-ID 2543389-1. - Vol. 11.2015, 3, p. 24-34
|
| Subject: | Advertising | Promotion | Marketing | Customer's awareness | Product Adoption | Werbung | Werbewirkung | Advertising effects | Nigeria | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011513060