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~isPartOf:"Acta Universitatis Danubius / Oeconomica"
~isPartOf:"Autohaus"
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Search: subject_exact:"Consumer promotion"
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Sales promotion
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Verkaufsförderung
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Advertising
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Automotive services industry
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Kraftfahrzeughandel
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Adefulu, Adesoga
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Brachat, Hannes
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Eicher, Hans
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Acta Universitatis Danubius / Oeconomica
Autohaus
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
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Journal of consumer behaviour : an international research review
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International journal of production economics
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Journal of marketing communications
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Quantitative marketing and economics : QME
12
SpringerLink / Bücher
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The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
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ECONIS (ZBW)
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1
Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga
;
Scheers, Louise van
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
3
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
Saved in:
2
Promotional strategy impacts on organisational market share and profitability
Adefulu, Adesoga
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
6
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011513884
Saved in:
3
Die Geheimnisse des erfolgreichen Autoverkäufers : wie Sie mehr verkaufen und Kunden stärker binden
Eicher, Hans
-
2005
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003087399
Saved in:
4
Erlebnis Dialogannahme : [Praxishandbuch für den erfolgreichen Dialog zwischen Kunde und Autohaus]
Brachat, Hannes
(
ed.
);
Wagner, Erwin
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001805912
Saved in:
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