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~isPartOf:"Acta Universitatis Danubius / Oeconomica"
~subject:"Konsumentenverhalten"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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India
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Acta Universitatis Danubius / Oeconomica
Journal of retailing and consumer services
9
International journal of internet marketing and advertising : IJIMA
8
Journal of business research : JBR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Business horizons
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing
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Journal of marketing research
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Electronic commerce research and applications
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of business information systems : IJBIS
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of markets and business systems
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of retailing
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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The journal of applied business research
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The marketing review
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Arab economic and business journal
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Arts and the market
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Corporate communications : an international journal
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European journal of marketing
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European journal of marketing : EJM
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SMS advertising in India : is TAM a robust model for explaining intention?
Bamoriya, Hemant
- In:
Acta Universitatis Danubius / Oeconomica
8
(
2012
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10009776663
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