SMS advertising in India : is TAM a robust model for explaining intention?
Year of publication: |
2012
|
---|---|
Authors: | Bamoriya, Hemant |
Published in: |
Acta Universitatis Danubius / Oeconomica. - Galati : Ed. Universitaria Danubius, ISSN 2065-0175, ZDB-ID 2543389-1. - Vol. 8.2012, 3, p. 17-27
|
Subject: | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Indien | India |
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