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~isPartOf:"Acta Universitatis Lodziensis / Folia oeconomica"
~isPartOf:"Lehrbuch"
~isPartOf:"Proceedings series / American Marketing Association"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Marketingtheorie
Marketing
18
Marketing management
8
Marketingmanagement
8
Poland
8
Polen
8
Marketing theory
7
Theorie
7
Theory
7
Management
4
Betriebswirtschaftslehre
3
Consumer behaviour
3
Deutschland
3
Germany
3
International marketing
3
Internationales Marketing
3
Konsumentenverhalten
3
Selling
3
USA
3
United States
3
Verkauf
3
Betriebliche Finanzwirtschaft
2
Business economics
2
Controlling
2
Dienstleistungsmarketing
2
E-commerce
2
Electronic Commerce
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08.02.1981
1
20.08.1984
1
Absatz
1
Absatzplanung
1
Absatzpolitik
1
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1
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7
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Fallstudiensammlung
Sammelwerk
Lehrbuch
15
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14
Collection of articles of several authors
6
Conference proceedings
6
Graue Literatur
6
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6
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6
Bibliografie enthalten
1
Bibliography included
1
Case study
1
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1
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Banasiak, Andrzej
1
Cron, William L.
1
Deseniss, Alexander
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Kilian, Thomas
1
LeClair, Debbie Thorne
1
Moore, Marian C.
1
Pechmann, Connie
1
Scheer, Lisa K.
1
Walsh, Gianfranco
1
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American Marketing Association
5
Springer-Verlag GmbH
1
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1
Winter Educators' Conference <1998, Austin, Tex.>
1
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1
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Acta Universitatis Lodziensis / Folia oeconomica
Lehrbuch
Proceedings series / American Marketing Association
Legends in marketing
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Journal of marketing management : MM
4
Marketing intelligence & planning
3
Zeszyty naukowe
3
AMA educators' proceedings
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
International series in operations research & management science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SAGE library in marketing
2
The journal of business & industrial marketing
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Advances in advertising research
1
Advances in business marketing and purchasing
1
Approaches to semiotics
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European Advertising Academy
1
European journal of marketing : EJM
1
European management series
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler Research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International series in quantitative marketing
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Lecture notes in economics and mathematical systems : LNEMS
1
Management science - theory and applications
1
Marketing knowledge series
1
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego / Zarza̜dzanie i marketing
1
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
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ECONIS (ZBW)
7
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Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
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2
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
3
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
4
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
5
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
6
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
7
Marketing: Polish - Danish perspectives
Banasiak, Andrzej
(
revision
)
-
1990
-
Wyd. 1
Persistent link: https://www.econbiz.de/10001383426
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